7 Ways to Personalize Automated email messages based on actions of subscribers
In the world of customized marketing, a universal way of promoting via email doesn't make sense today. Companies that use email marketing and are e-commerce typically have lots of data about their customers, however they are unable to utilize that data to their full advantage. With an increasing number of firms using email marketing it's crucial to ensure that you as an email marketing professional you develop creative strategies to keep the interest of your clients.
In the past, making use of the name of the subscriber within emails was considered to be among the most effective strategies employed to increase conversions. The ability to send subscribers relevant, timely emails which are appropriate to their preferences is essential to keep them engaged about your company.
Personalization and automation, when utilized in conjunction, create amazing results. The study compilation shows that, Experian reports that brands that personalize their marketing communications get an increase of 27% in unique click rates and one-percent more open rates than those that don't have personalization. It also says trigger emails result in greater conversions with the same quantity of emails than "batch or blast" blast and bulk emails.
When it comes to creating specific campaigns to promote your online business emails, it is essential to follow few simple and sophisticated methods to run the effectiveness of your emails.
Answer the correct questions
In order to send out automated emails, it is essential to get customer data. The best way to gather this information is soliciting your customers to pick certain preference choices to assist in segmenting the information. If your customers sign up to your newsletters, you should inquire into reasons for them to opt-in to your emails. Your answers will reveal insights that will lead you to deliver relevant and more targeted emails.
Here is an example of an email message from Marisa Murgatroyd who is the creator of Live Your Message. In the email, the recipient is required to take a quick survey that will enable her to group people according to their preferences and deliver the only the messages most relevant to them.
Create Customer Personas
When you've received feedback from your customers, create your personas for your customers using the information that you've collected. If you can understand your customers and your subscribers' email preferences better and create more relevant experiences for the recipients. This helps give the email recipients greater focus and an experience that is more personalised.
Think about Time and Location
Check your email in relation to time and location to gain a better idea of what works for your needs. Certain hours of the day have been tested to be the best in terms of delivery . Your clients could be spread around the world, in various time zones, so it is essential to offer everyone with the same services. A few customers are more responsive to your messages if they are delivered at specific time of day. Be sure to conduct A/B testing for your emails to determine the most effective timing for customers to reach out to your emails and set the sending timing to coincide with that.
7 types of automatic emails that are triggered by subscriber behavior
When you've got enough data that you can correctly categorize the recipients of your emails It's now time to set up automatized email triggers for specific categories or for specific actions.
The following seven kinds of trigger emails can be sent to your clients:
1. Welcome E-mails
The welcome emails are a great way to establish connections with your new sign-up subscriber. Your first email will be to confirm your sign-up. This will help you sort your lists by asking your customers to share their preferences. It is best to create a sequence of welcome emails that include the first one, which is a welcoming note, and an introduction to your services and then a follow-up one asking for the subscriber preference, and then subsequent emails that include special deals as well as discounts for future purchases they make.
Take a look at this sample the Welcome Email by Hootsuite.. This email will guide the user to start using the online service. This is the first email to be sent out in the series that is triggered and will be sent as soon as the customer decides to sign up.
2. Absent Cart Emails
Abandoned cart emails are emails that are sent out to clients who have added products to their shopping carts but failed to make it through to checkout. By highlighting the products that were abandoned along with coupons or free shipping offer to get through the checkout process is an effective method to get customers to make their purchase.
Check out the email that was sent out to you by this company Asics. They've highlighted one the items that were not available for sale by placing it in the banner at the top. They have also displayed other items in the cart below. They have also displayed items to increase cross-sales, increasing customers' chances returning to their site for purchases.
3. In Stock Emails
Emails that are back in stock email messages that are sent for customers to buy a specific product that is not in stock and want to be notified whenever the product is available in inventory. Notifying clients of the availability of the product is an excellent way to get customers back on your site to buy the item.
This email sent by Kauffmann The Merchant is a good model. It is a great method and tool to help your clients feel appreciated.
4. Price Drop Notifications
The price drop emails go to customers who have left the site, likely due to they were charged a price for certain products for which there's no discount. If items that you've previously considered buying are now available for sale it is your responsibility to inform the customers about the discount. This can be a good opportunity to persuade customers who may be interested in buying from your.
Check out this example of the store Target The retailer Target Target provides customers with information about discounted prices on items they have in their shopping carts with other items that they recommend. The information will entice customers to purchase the product.
5. Confirmation of Order
After customers have finished the checkout process and have placed an order, you must immediately notify them via email of their order confirmation to them. You must confirm the order and also thanking them for having completed the purchase. This will enable them to review their purchase again and make any adjustments if be required. Additionally, you should include the receipt of payment as well as an details of your order for your transaction to ensure that it is open to the public. Give them the option to keep track of their purchase and to offer feedback. It is also possible to consider offering similar products, or cross-selling.
Here is an example of an email confirmation of purchase sent by Amazon. The specific order was for an ebook. Note the manner in which Amazon recommends similar titles on the bottom of the email.
6. Order Follow-up E-mails
When a customer has completed an order via your website If a client places an order through your site You must send following messages to your customer. Create follow-up email notifications that include recommendations for products as well as suggestions for related products. The emails also contain the details of tracking your order, an the order's summary, and details about payment.
Have a look at the email sent by Etsy to inform the buyer about the progress of the shipped order.
7. Re-engagement Emails
Re-engagement emails are designed to keep the relationships between your subscribers and clients who haven't read your emails or didn't purchase from you within a certain date. Re-engagement emails may be successful at converting customers into visiting your website. Send a sequence of emails to woo back clients who don't want to return and make it easier for customers to shop on your website. You can also include deals and promotions to draw customers to your website to make an order.
Here's a sample of email reengagement sent out to customers by Pinkberry that offers its customers complimentary yogurt when they visit any Pinkberry store within seven days:
Automated email is best when they're customized
Hyper-personalization is what will keep your email subscribers interested in your business. If you're thinking of your email campaigns ensure that you do not simply add their names to the emails. The creation of personalized email messages based on the subscribers' preference and preferences is vital in order to make sure that the automated process of your marketing email campaigns works effectively.
Kevin George is the Head of Marketing at EmailMonks, which is among the fastest growing email development and coding businesses which specializes in creating stunning email templates, conversion of PSD files into HTML email conversion, and the free HTML templates for emails. He enjoys sharing his insights and views on email marketing techniques and top strategies in his blog on email marketing.
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