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Course Landing Pages: What You Need for Better Conversion

Apr 13, 2024

Online learning is a big business. The ease of access and convenience offered by distance learning is the reason why more and more individuals are turning to it as a way to improve their abilities. If it's an employee training course or someone just looking to improve their skills, these online courses have gained immense popularity.

Whatever the reason, regardless of the subject, course landing pages have to be in good shape. We'll look at what a landing page should be doing, and the best ways to include in yours to get the best effect. Let's get started.

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What does the landing page's purpose?

Course landing pages are similar to shop windows. What does such a window need to contain. It must first appeal aesthetically. Color combinations that are pleasing and careful placing so that items can be arranged in a harmonious manner will have a major effect on the eyes of the consumer.

A sense of story, giving some context to the product displayed, or use of teasers that hint at the glories of what's inside. All these can work wonders.

These are shop windows. Of course, they're, landing pages, too. Their job is basically identical. A casual web user clicking in is much more likely to have their interest captivated by a landing page employing techniques similar to these.

There's one significant difference, however, between bricks-and-mortar store passers-by and internet users.

How will the customer get to your site at all Most likely, due to your SEO strategy to draw them in. Maybe you even went through the hassle to use an attractive domain extension (like buying a .ai domain for Artificial Intelligence course landing pages).

Therefore, in contrast to the person walking by, your site visitor may already be inclined to know more about what your site has to offer. So, once they're near, the landing pages will have one task: to convince that already interested person to go on the next stage.

If you are using course landing pages, that next step is to sign to the course. The landing page has to propel the customer towards this action. If we break down the three strategies that we've talked about into small but important aspects, we can do this.

Fantastic headline

There should be a hero area and headlines that have the power of drama as well as providing enough detail to provide a distilled idea of the product that you're offering. Also, it should use language that will resonate with your intended audience (this factor has to continue throughout your whole design: it is essential to design a landing page which will be a hit with your target audience).

Here's an amazing illustration.

Screenshot from liveoffyourpassion.com

It's big, it's big, and it's evocative. It emphasizes the word passion. This will greatly affect those visiting the site when they ought to be working at their uninspiring job, and often pondering other and more rewarding methods of earning a living.

The headline is effective since it focuses on the result. It's like a wormhole taking you from an environment where everything is not exactly thrilling to a completely different place where thrills and joy are guaranteed.

How do we get there? That's where the subtitle comes in.

Subtitling assistance

The headline is focused on the effect. This is the part which provides a more detailed details about the program you're offering. For example, it says 'It's an easy step-by-step guide to finding and doing the work that you enjoy, 100% guaranteed'. No, it doesn't need to be a plethora of details. The only thing you need to do is clarify the headlines just enough so that the user knows exactly the subject matter of your website is about.

This is a different example since it provides the user with an understanding of the business of the site is, but without providing excessive detail. (Although it is true that this sentence could be shorter. )

Screenshot from fitnessblender.com

Incidentally, this kind of subtitling is essential, not just for course landing pages. This is also the reason why product pages work. There has to be a bridge between the headline and the meat of the product text, no matter what it is offering, from a manual for predictions to a predictive dialer. Subtitling is the way to do this.

Detailed description

This means that the user is eager to find out more. It's the time to go into a level of detail regarding what your program is about. Note - we're saying a 'level of detail'. How much information will be decided a good deal by your target demographic.

If you're hoping to communicate to experts in search of rapid solutions to any issue they're facing, it is essential to be swift in describing the details of what you can offer. Use bullet points and short words to explain the exact information you provide with no effort on anyone's time.

If your population could be able to find a bit longer to spend reading, you could go a little more detailed. However, even for the largest portion of your population who enjoys leisure do not go overboard with the details and you'll be able to put people off when you overwhelm them with information. Remember that you can always put the fine print down in subsequent pages. The first page of the landing page is about the broad strokes.

For example, say you've designed a wonderful online  cooking for Beginners' course. In your course description you'll naturally want to talk about how your class provides excellent tutorials and tips, but you'll also want to highlight what the students can gain from it by taking the course, like, the ability to make 7 simple, inexpensive dishes, as well as basic cooking and storage methods.

This is a great way of not just showing what a instructor is competent in, but also outlining the topics of the curriculum. It is similar to demonstrating how the product can improve lives without going into unnecessary detail about construction and provenance, etc.

Design elements

As of now, we're mostly concentrating on the text. Just as important is the appearance and feel of the page. Like the design elements of a shop's window There must be something aesthetic to the page to have optimal result. We'll take a look.

  Font  

Distinctiveness and clarity are the watchwords here. The font could have a striking impact, but it is difficult to comprehend.

Be aware of the image you're trying to project. Is it sober authority? A simple font such as Helvetica or a similar one is an area to consider. For financial purposes, for instance, such as a course to boost your skills in generating leads for insurance You'll need a reassuringly solid font devoid of arty flourishes.

However in the event that your class involves more craft and arts, the font that mimics needlepoint is a great choice.

It is not a bad idea to consider selecting a word or phrase in another font for extra impact.

Screenshot from kimgarst.com

This is an excellent splash of handwriting style in bold red. Red is the corporate color, which has echoes in the logo, the CTA boxes, along with Ms. Garst's glasses as well as her top. You might think to yourself that this is a finance website, why shouldn't the focus be on the weighty font?

Well spotted. The site may be a bit of an exception as the developer is thinking about the people interested in dabbling in online earning money, but aren't necessarily in the big league. For these people, fun and accessibility are key characteristics of the course to promote. Therefore, it is how important it is to know the demographics of your target audience on the website's landing page.

  Colors  

Already we've discussed the power a striking usage of red could have. It is evident that color plays a huge role for catching an eye and being persuasive. There are all manner of traits that colors are designed to convey in the field of marketing however, we're not able to discuss all of this on this page.

It's enough to say that colors can be potent, but do not overdo it. Colors are all about context. The red above isn't as good against a brown background like, for example. This is why we're mentioning an additional factor. Make sure you have enough white space. It's the canvas that lets the picture make its statement.

CTA

Image from wordsream.com

However (and it's true for all landing page design) don't sacrifice quality for cuteness. If you've come up with an expression that you'd like to give yourself a rose for a dazzling wit, but other people struggle to understand it, you're better off keeping it in your own journal. This is true no matter which subject your course's webpage covers, from mastering macrame to mainframe modernization.

Page lift-off landing

The world of site design is truly a massive field to understand about and landing pages are so crucial that they occupy a large area. We hope that we've provided you with enough ideas to start creating your landing pages for courses all that they can be.

In case you are unsure, focus on two C's: clout and clarity. Your landing page should be memorable, however it must also be well-organized. If you can combine the two and your landing pages for courses will be a hit.

  Create your own course's website using ! Get more information here.