Imagine in Color 2023"Head of Table"

Nov 19, 2023

The Think In Color 2023 event is now officially over! We're grateful and happy for the chance to participate part of our lineup of incredible women as and BIPOC makers and pioneers of this field. We hope that by when you've completed the event, you've been inspired by our speaker's stories and learned the ways to build an online community that is solid and mighty, grow your offerings of services and grow the size of your business addition to other areas.

Although a variety of topics were addressed during the conference, we've done to present some of the most important points to the attention of. Get more information about the most important things we took away from each speaker.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain, Anti-Racism Specialist, founder and CEO of Bakau Consulting. Bakau Consulting

The session's description is that, even though remote work was commonplace before COVID-19, the pandemic increased the need for businesses to transition to remote locations. In the following years, companies that wanted to keep a close relationship with their clients set up groups where the same-minded customers could benefit from helping each other. It can be challenging to make an online community as intimate as a physical one.

In this presentation, Cicely Blain shares their experience of building their online community called Living Room. They discussed how they created an inviting and cozy web-based environment creating inclusive and secure communities using technology to meet the requirements of people.

     Key takeaways:    

     Find out the names of your clients and what they're seeking.    

Prior to launching Living Room, Cicely had identify the audience they wanted to design a digital user experience. Because their work is rooted in anti-racism, anti-oppression and the struggle against discrimination Cicely knew that the audience was likely to focus on individuals such as DEI experts Consultants, HR experts and others who are doing the same work.

And, Cicely had to figure out what they really wanted.

"I considered"What is this group of people looking for, particularly at this point of transformation, when many things change and are being characterized by various terminology?

     People are certainly looking for an atmosphere of belonging connection, belonging, and connection in times when they feel lonely. The people are also searching for information and want to discover more."

Your website should be user-friendly site.

The best way for people to sign up to your online community is to offer them something to connect with. For Cicely the element that could be a connection was their living area. They wanted to recreate that warm, comfortable sensation that the real home they lived in gave them.

     "I was thinking, "What is it that I'd like people feel when they come into this space? And then I thought "Well I'd love people to feel exactly the way they feel when they walk into a place that's comfortable and warm and welcoming. I wanted people to feel at ease, calm as well as relaxed, comfortable and respected."

Cicely is a ray of this energy throughout the world via:

  • Each meeting begins with a 10-minute reflection. Facilitators ask simple question via screen to motivate participants to engage in some internal reflection.
  • Smooth, soft playlists influenced by R&B to help listeners feel comfortable and relax with the conversation.
  • Any phone conversation should be treated as unintentional conversations with most intimate individuals. As you record videos for their online courses, Cicely might be doing her makeup or making an iced tea at the table.

provide a variety of choices for users of the community to obtain the data they require

Although people that participate in an online community are likely to share the same interests, they could differ in their needs, with respect to strengths and weak points. When it comes to your own business, you'll have to discover the various ways you're in a position to satisfy the demands from your members regardless of the different needs.

Through the Living Room, Cicely met the requirements of its members through providing

  • Engaging in different manners (e.g. Chat forums, online conversations or an online course which includes a lot of information, etc. );
  • Set out common values and principles for the community;
  • allowing people to dress in their own authentic clothes;
  • Removing unnecessary stressors, like the time limit and agendas for meetings;
  • Be aware of accessibility rules (e.g. disabilities, neurodivergence) and other.

The Funnel's Funds: how to maximize revenue using the Funnel, which is targeted at the customers.

Ellie Diop, Content & Finance Coach for Ellievated Academy

The session's description For your company to succeed you must have customers who would be willing to buy your product or benefit from the advantages of your product. Many companies make the error of putting together content they think their ideal clients would like and not what they would like. In this presentation, Ellie explains how you will increase your sales and increase the sales of your business by creating a successful funnel that draws in the perfect clients and responds to their desires and needs.

     The main takeaways are:    

     HTML1 Each piece of content has the potential to be used.    

A funnel that is focused at the user can be defined as making connections between your clients. One of the most efficient ways for this to be achieved is to offer information that is useful to them, relevant and helpful for them. A funnel that is focused at the consumer includes five stages:

  • Awareness
  • Discovery
  • Consideration
  • Conversion
  • Retention, relationship and REPEAT

Concerning the worth of creating material, Ellie states, "Every article you write will be a part of your sales team. Thus, the content you posted three months ago is still working to move people down this path... You must ensure that you're on time and with the same design makes it easier for your clients to comprehend so that they can help in the process."

The brand you want to define

If you don't know the people your products and services will target it is unlikely that someone will be able to buy from or employ the company. When creating an online funnel, it's important to define your primary goal and purpose of your business by starting by identifying your target customers. Consider:

  • Who do I serve?
  • What can I do to help the person with the issue?
  • What is it that I must do?

These are the fundamental questions of any business decision. Ellie offers a template you can use to help [YOUR AUDIENCE] achieve meet goals regarding [Your Product/ServiceThe following questions are a good starting point for [YOUR PRODUCT/Service].

Through her own experiences in developing her company Ellie says, "For me, it might be that I help women to build profitable businesses through providing them with strategy and financial strategies. '... In the past, I kept this information in an old piece of paper that was tucked away on the side. When I was contemplating making a film I remembered who I'd been talking to. "

     Create your own social media following    

Social media is one of the most efficient methods to establish a reputation for your brand and generate sales for your business. It's so effective that most customers visit your company's Instagram profile (or your other social media profiles) before they visit your website.

It's crucial to invest the time (and perhaps even money) in the material that you share on social media to increase its visibility. The best way to accomplish it is to

  • Producing engaging, educational and easily shared video content (especially video)
  • Payment for advertisements
  • Collaboration with influencers who are the same audience as you.

     Make use of lead magnets to build your email mailing list    

If you're creating videos, you want to bring most people that aren't active on social media to your mailing list. When you sign-up people to your list, you will get the chance to engage directly with them. This is better than when they stumble across your videos or content while browsing through Instagram or X (formerly Twitter). This is where lead magnets could prove useful.

With lead magnets you're giving away value for the purpose of obtaining information about the individuals that you're in contact with (usually their email address and). address). In addition, you may request more details. When she first started her business, Ellie gave free training sessions to one-onone clients for testimonials. Ellie utilized these reviews to build her first customers that had made a payment.

     "You've got to consider"What's an element which I can offer gratis value to people that will inspire them? Make that your primary motive to attract customers. (In my own business) I've recently introduced a brand new method of marketing where instead of directing you directly toward a product, we rather encourage clients to sign up for a complimentary opportunity such as the no-cost masterclass. The offer is then sold in the backend. Our results have been fantastic."

     keeping customers that are already there is less difficult than acquiring new ones    

Each new lead you receive every lead you are given have to follow the procedure that guides them through the sales funnel. It's a lot more challenging than convincing an existing customer to continue coming back. Thus, you must focus on keeping of your clients on the same page, or maybe less, rather than getting customers.

In order to keep your customers in mind, here are some ideas to keep in mind:

  • Provide your customers with premium customer service
  • Customers are surveyed and surveys are conducted to gather information and provide feedback
  • Find testimonials from satisfied clients (offer incentives in the event that it's likely)
  • Create a second offer to make up for the market gap

When she came up with the offer, Ellie shares, "I am the first person to get credit from business classes for just $15. Following that, I began hearing feedback from my customers on the kinds of things they'll need to purchase in the future. The feedback led me to design Business Credit, which is Business Credit revamped. After that, I created an whole Business Credit masterclass, and then the entire bundle. The results showed that the large majority of people who bought the bundle also bought the next one to make sure they had every piece that was lacking. Then, they purchased the third because they were getting better in their jobs and wanted more."

The Growth of Both B2C and B2B businesses to generate numerous revenue streams

Jessica Chen, the Global Chief Executive Officer and Communications Expert for Soulcast Media

The description of the event is Business, generally speaking, are based on three main factors that impact their revenues and sales: their products/services as well as the data they utilize to present their services and services, as well as their platforms used to share their content. In this talk, Jessica discusses the power of LinkedIn in helping businesses communicate to their customers (B2C) and to companies of other kinds (B2B) as well as the various ways you can create content that is relevant to both types of audiences and how you can improve the range of services your offer for the two groups.

LinkedIn is an efficient method to promote content via LinkedIn and increase your presence on LinkedIn.

While many entrepreneurs and professionals are on LinkedIn however, they don't see it as the tool to increase your visibility and sharing of information. They view it as a platform for updating resumes, finding job opportunities and connect with people who are familiar to you.

In reality, LinkedIn is a social media platform like Instagram as well as X (formerly Twitter), which should be viewed in similarly. Only difference is the type of content you share.

On LinkedIn's appeal, Jessica says, "The advantage of LinkedIn is this: You're reaching an individuals who are currently in the process of personal development and an intent to grow. "

Jessica will also share her story from speaking about her journey as a journalist throughout the year of 2018, and then becoming an recognized Top Voice and also a LinkedIn instructor in just five years. Jessica says she achieved this because of her frequent posting on LinkedIn as well as being connected to many users who could profit by her experience to help others develop their communications skills.

Make your messaging adaptable to the demands of B2B and B2C viewers.

Most entrepreneurs believe that they'll be recognized if their content is directed at consumers. This isn't necessarily the case.

The advantage of LinkedIn is in the fact that it allows users to change the messages in a way that is specific to B2C and B2B groups. The content of your offer does not need to be altered, but altering the language you use to describe your business can increase the reach of your company and allow you to attract business and consumers.

"I realize that if I'm trying to convey my message to my B2C customers, I'll use words like "you," "your," Have you thought of it? ...?'" says Jessica. "My way of communicating is simple which means that anyone who reads the text feel as if they're receiving a personal message," Jessica says. Jessica.

     "[With the B2B audiencerather than talking about 'you' or "your" I'm structuring my speech using terms like "the team" and "the business". This makes it more positive and less personal]."

     be regarded as an thought-leader in order to reach B2B clients.    

Contrary to a customer who's just searching for a good product, B2B customers will require evidence that proves you're the real deal. To get the attention of B2B clients, you'll need present yourself as a thought-leader or authority on your subject matter, regardless of whether your product is primarily intended for B2C customers.

In the case of photography, you are able create and market the photography courses to your B2C customers. To get B2B customers, you can develop thought-provoking content within the art world or about building a business as an artist. Also, if your company offers 1-on-1 workshops that teach individuals ways to be more productive and efficiency, you can appeal to B2B customers through writing blog posts about how improve productivity at work.

It means you'll be able to be able to move towards selling B2C services like e-courses and one-on-one classes, or even offer talks or workshops.

Making a personal brand that is Visible by using video

XayLi Barclay professional and Visual Content Coach for Start Shoot Expand

Session Description: When you're the owner of your own business, it can be challenging to not be seen, particularly if you operate in a saturated marketplace or in a competitive field. The best way to overcome this is by creating an image of yourself with videos that are less than or shorter, such as TikTok clips, Instagram Reels, or longer-form YouTube videos. In this presentation, XayLi explains how you could use videos to advertise your online course, drive revenue, and establish your image in the minds of your clients.

It's not that hard to get started.

If you're making your first video, or are launching the first live stream, you don't need your stream to be perfect. It's possible to start with your footage. Initially, people are able to overlook your poor quality video and editing abilities as they know that with time you'll get better at it.

XayLi herself began with her laptop, simple white backdrop along with the LED light bulb, which was fabricated from a mill.

"This was my first lesson getting approached to become a specialist in the field," she declares. "I did not wait until I could create the newsroom in my first lesson to educate people in the community. I used my sources since I was aware of the message I wanted to convey did not revolve on how stunning your set-up could look.

Today, I'm in a fully house studio which is completely interconnected. However I'm still in the exact same spot that was where I started a few years ago. "

Find more resources as you advance

When you begin to gain more attention with your videos and begin to earn money you can begin building up your collection and enhance your equipment for video. You can, for instance purchase a better quality webcam or camera, as also a tripod stand (worth about $500 to $1,000) and a green-screen as well as the eCamm Live and teleprompter software, as well as an Adobe Premiere subscription for editing.

When discussing the upgrade of set and equipment XayLi explains, "[At this point] there are several camera angles you can choose from and the list goes up. It is important to invest in these items because you're earning money. We [often] think it's essential to look appealing before making cash. No. You must get your hands on the market and after that you will get the cash."

If you are able to earn enough money you can outsourcing editing, recording and distribution work to freelancers, or an internal group.

Concentrate on one thing for the same time for a short period of time

It is the common belief that you need to take every step to increase the visibility of your enterprise: publish on all platforms, take advantage of every new trend, and talk about a variety of topics. This isn't necessarily true. It is best to focus on one aspect each time you build your own unique picture. It will prevent you from burning out and spending too long but also lets the viewers know what to anticipate from you each time you create the video.

According to XayLi Barclay's "Rule of Five Fives", here are the five things you should consider in the development of your digital action plan:

  • One product or service
  • A single market is worth pursuing
  • A lead conversion tool
  • The primary source of traffic
  • The main goal of a the business

Memberships -- The Good, The Bad The Ugly And The Ugly

Teri Ijeoma the founder of Trade & Travel

Summary of session: If implemented correctly, memberships are an excellent way for companies to build stronger relationships with their clients, in addition to generating additional income. Teri Ijeoma has developed the membership system she developed to help support Trade & Travel and she now has over 35,000 people in her courses and 185,000 members of her mailing list. In this presentation, Teri shares the benefits of having a membership program and provides a step-by-step guide on how companies can to establish and administer memberships in the most efficient method.

HTML0 Find out when is appropriate to make the transition from a group that is free to a model of membership fees

If you're not the most famous business, then it's time to launch your membership program by providing the best value at no cost. Teri launched her membership program by creating a Facebook group Facebook which was completely free. When you decide to build your own group it is important to determine when it's the best time to transition from a community that is free into a membership program that is paid.

Below are indicators you should be looking for prior to starting your turn

  • Your company is growing in its size, but its members pay only one-time for the service which you offer, opposition to the costs of other benefits that your business gives, e.g. year-long customer support, etc.
  • The members of the group create their own groups or meetings This makes it more difficult to manage the group's administrative activities.
  • Moderators in groups serve as coaches to offer consulting to the members of the group and are not able to earn any extra revenue from members of the group.

Your member program is a service of its own

Many companies who offer online courses also offer the option of membership as an additional benefit to their courses. The membership programs are effective in making your class more appealing, however, it needs to be considered as an entire product not as an added-on.

Interview with Teri about the advantages from her Trade & Travel membership, Teri mentions "In early on I was of the opinion that it was a continuation of my education. That's not true -- it's a service that is a service on its own. It requires its own team along with promotions, marketing strategy and staff... It's better to view as a real-time service."

You must be aware of the cost

When you are transitioning between the free group to a paid-membership model Think about how you want to make money, and decide on the right price for the goal. At this point, it's easy to set your price lower to draw more customers. However, if you're confident that the software you choose to purchase is the highest quality software, then you should not hesitate to establish prices higher to the program.

If, for example, you're hoping to make 10,000 per month, it's more beneficial to get 500 customers paying $200 a month rather than getting 1000 customers who are paying $100 per month. Actually, the more costly your expenses are, the lower your chances of clients will be interested in signing to sign up. That means you'll reach your income goals sooner, and also you'll be able to manage the system.

The Head of the Discussion Panel the Table

Diandra Marizet (Host) Director of Executive, and co-founder of Intersectional Environmentalist

Description of the session: The panel discussion will feature the speakers Cicely, Ellie, Jessica and XayLi sharing their perspectives regarding the importance of inclusiveness and diversity in the field of business, and the difficulties women as well as BIPOC business owners confront as they take part in the market of creators, and how they decide on the appropriate value for their products ethically in the competitive market.

Here are some of the poignant questions as well as the response to this debate

     Entrepreneurs who are women with a background of color earn income for the first time. What are the challenges, new issues and opportunities do they have?

Ellie Diop: Just like you've experienced the trauma of poverty, there's the same trauma that comes with riches. If you're one of the very few within your family that owns an online shop or even a seven-figure company, there's no models to follow. It's a challenge to get your family members comfortable discussing finances, particularly for those of an ethnic group earning higher than the majority of people throughout their lives.

In this case, once I earned my first million and was ecstatic to move out of my mother's home. I wasn't keen to commit the money since I was unsure of what should do if that I was forced to give it back the amount. Also, it was a little nerve-wracking to inform my family members as I was afraid that they would think differently about my personality.

Something I'd like find more of is places for collaboration like ones that eliminate the stigmas and declare "Hey what's going on? If you're anxious about the prospect of earning money or what you'll spend the money Do not be afraid to voice your thoughts". It's a reason many people have a great time, but then go back to the place they started.

     In the business world often, it's necessary to blend, code-switch, remain silent, or put some aspects of our lives off. Some people aren't convinced that we are in the realm of professionalism. What lessons have that experience imparted to you about the way you interact with your community? How can you integrate this into your role as a DEI professional? DEI professional?

Cicely Blain The model that we've been taught, observe the same kind of person on television, in media in addition to social media. And when some internet-based creators get popularity, while other creators get pushed away from the spotlight, it's simple to believe that there must to have a certain manner of speaking and being.

If you're able to create a space in which you're recognized for who is real by others around you and by your leaders (even in the event that you don't have similar experiences as you do) this is a wonderful experience. But, even though there's an increase in representation and possibilities that can be found, there's a double norm in the way people present themselves. We're prone to think that there's two distinct standards (even when it's possible that this may not be the case) and that can result in us to be disenfranchised.

For example, on TikTok it is common for people to not look well-dressed and polished often. It's not a bad thing However, I do believe that this chance is available to a select few as they are more likely to be judged from other people and in the way they appear.

What do you do when you discover that your current direction isn't in alignment with the direction you're looking to go and that the path your heart desires could be choose to shift to full-time business ownership?

Jessica Chen: All of people reach a point within time reach where you realize that what that you've set for yourself has been achieved, and you're prepared to embark on another adventure. In my case I was enjoying an excellent career path that I enjoyed But after ten years of working in the same field I realized that there was more to offer. I've always been one which follows my own way. Then I considered how I can teach these skills I've learned.

I started out in the field of journalism. It's a profession that you might be considered a "proper" job which doesn't permit you to share your opinions, it's not a place to share your own thoughts, you're writing about the experiences of others. It was a very difficult shift for me to establish my own voice, and to express myself in my unique style. This was definitely a process of process of learning.

     How can you effectively promote your products or services in order so you are capable of attracting customers who share your ideals who are interested in acquiring information from you, and appreciate the value of the services or products that you offer?

XayLi the Barclay Group: Lots often and we set price levels that are low that burden people who are investing, which isn't good for investors. There is a temptation to think that you'll draw a large amount of customers if you set prices that aren't too high. But, the likelihood is that there are people within your locality that aren't in a position to take action.

I hired a business coach to figure out the amount I can earn as well as to determine my pricing based on volume. Many creators launch an online course at $7 only to make 6 figures with their offerings, but they don't have sufficient customers. If you're a new creator You must know the goals you'd like to achieve in an enterprise to be able to determine your pricing according to what you wish to accomplish.

If I can give five online courses at one hundred dollars each that's $5,000instead of offering 500 courses at the rate of just $10 for each course. Think about it this way. It's what I needed to undergo.

Check out the Imagine In Color 2023 on the internet for immediate access

Here's the information and summary of the key details of the event that lasted three hours created for both budding and veteran entrepreneurs within the creator economy. We urge you to go deeper into the topics that caught your interest.

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